When it encompasses the Web, e-mail, call centers, direct mail, sales contacts, technical support and other customer-contact channels, a successful Customer Relationship Management initiative must steer past many pitfalls. JK Associates LLC helps you build a solid strategic and organizational foundation for satisfying and retaining your customers.

Whether you're in the consumer sector or B2B, make sure that you've taken care of the behind-the-scenes factors that account for the differences between expensive CRM failures and smart CRM investments. We help you start, rescue or expand a CRM program and teach you how to keep it running smoothly.

CRM Consulting Services: Develop a customized strategic plan Identify priorities and create a CRM roadmap Define and launch your CRM project Translate CRM objectives into organizational change plan Assess and design integrated customer database plan Develop and implement appropriate privacy policy Set realistic expectations and metrics for success   Products: CRM "Getting It Right" Seminars CRM Life Cycle Framework Customer Relationship Management: Getting It Right!, Prentice Hall, 2003 "Getting It Right" templates

Please call or e-mail us today about your organization's CRM challenges and objectives.